“Quality TV vs. Junk TV” Authentic Korean Cuisine to Highlight Mission of Public Service Media 2018.09.21
*KBS Producer Lee Wook-jung will present PBI Seoul 2018 Welcome Reception as a chief chef.
“Quality TV vs. Junk TV” Authentic Korean Cuisine to Highlight Mission of Public Service Media to Create Quality Content at PBI Seoul 2018
“Junk food is highly addictive. Sweet, salty, and pungent tastes give a sense of delight. But it certainly is no good to health. In many countries like Britain and Japan, children are encouraged in healthy eating experiences at school. As a TV director and producer myself, I believe this is exactly the same situation in media content production. It’s easy to get access to junk programs in our everyday lives. We’re exposed to the abundance of provocative and addictive content across TV, radio, mobile and digital platforms. Public media organizations need to continue their efforts to provide quality programs just like a chef dedicated to creating quality food, which will essentially lead to a healthy and happy life. I guess this explains my genuine initiative as a head chef designated to organize the PBI Seoul Welcome Reception.”
*Lee Wook-jung won prestigious awards for his cooking documentaries, <Noodle Road> and <Food Odyssey>.
KBS Producer and Director Lee Wook-jung has stressed the message above as he joins PBI Seoul 2018 as a chief chef of the welcome reception. Mr. Lee is an internationally-acclaimed food and cooking documentary maker. He won a number of prestigious international awards for his culinary programs including <Noodle Road> and <Food Odyssey>. To be orchestrated by Mr. Lee, the exclusive reception will showcase Korean dishes made with high quality authentic Korean ingredients grown in the country. The welcome reception will be even more special as it will be staged at the recently-built in-house KBS Cooking Studio.
The Welcome Reception of the PBI Seoul 2018 conference will be a special and inspiring event for the participating delegates. Host broadcaster KBS will be demonstrating its long-standing commitment to serve its audiences with high quality content (through the metaphor of food) during the welcome presentation. Hosted by KBS President and CEO Yang Sung-dong, the welcome reception will take place at the KBS Cooking Studio, Yeouido Headquarters on Tuesday October 23, 2018 at 5.30 pm.
*KBS Special Concert presented during PBI Seoul 2007
Also, a Special Concert for Peace in commemoration of PBI Seoul 2018 is scheduled at KBS after the welcome reception. The Seoul conference participants will have a unique opportunity to explore various aspects of Korean cultural heritage during the conference.
KBS is bringing the conference back to Seoul after 11 years since PBI Seoul 2007. The theme of PBI Seoul 2018 is Media’s Next Big Bang: Strategic Initiatives for Connected Platforms. Approximately 80 leaders and executives of some of the world’s most influential public media organizations such as BBC (UK), NHK (Japan), Rai (Italy), SRG-SSR (Switzerland), RTBF (Belgium), RTP (Portugal), ROR (Romania), and PTS (Taiwan) are planning to take part in the event.
PBI Seoul 2018 "Beyond the Reach of All Men" Excursion to the Korean Demilitarized Zone (DMZ) 2018.09.21
* <Beyond the reach of All Men> Excursion is scheduled during PBI Seoul 2018.
PBI Seoul 2018 "Beyond the Reach of All Men" Excursion to the Korean Demilitarized Zone (DMZ)
Conference participants to visit restricted border between South and North Korea
An exclusive post-conference excursion is scheduled for October 25, 2018 as part of PBI Seoul 2018. Participants of the Seoul conference have been invited to join the excursion to the DMZ. The trip is co-organized by KBS and Korea Tourism Organization.
* Leaders of the two Koreas meet at Panmunjeom for the April 2018 Inter-Korean Summit.
With the recent thaw in relations on the Korean Peninsula following the inter-Korean summits and the North Korea-U.S. summit, the DMZ has garnered even more attention for people at home and abroad. Established in 1953, the DMZ runs across the entire length of the Korean Peninsula. The 248-kilometer belt that separates the two Koreas has long been a symbol of war and division.
The DMZ has also been home to thousands of species that are extinct or endangered elsewhere on the peninsula as the area has been untouched for roughly 60 years. Described as the last haven for many of these plants and animals, it is the center of attention for those intent on preserving Korea's rich ecological heritage. The DMZ tour will certainly be a unique opportunity for the Seoul conference participants to experience the legacy of the Korean War and the flourishing wildlife in the DMZ.
* The PBI Seoul participants will have a chance to visit Camp Greaves as part of the excursion.
Major stops along the post-conference excursion include Panmunjeom, a small village located in the DMZ that was used as the official venue of the April 2018 Inter-Korean Summit. The excursion will also offer a chance to visit the Third Tunnel, Dorasan Observatory, and Camp Greaves DMZ Experience Center.
Panmunjeom : The 1953 Korean Armistice Agreement that paused the Korean War was signed at Panmunjeom. The Seoul conference participants may not be able to visit Panmunjeom if the United Nations Command has a military exercise planned on the day.
* The PBI Seoul 2018 participants will have a chance to visit the third tunnel as part of the excursion.
The Third Tunnel : Discovered in 1978, the North Korean-made tunnel spans over 1,635m in length, 2m in width, and 2m in height and is located 52km from Seoul. It is estimated that approximately 30,000 soldiers could move through the tunnel per hour. Located only 4km away from Imjingak toward the southwest, it is accessible by car in about 45 minutes.
* Visitors can catch a glimpse of North Korea through binoculars from Dorasan Observatory.
Dorasan Observatory : Located on top of Mount Dora, the observatory looks across the DMZ. It is the part of South Korea closest to the North. Visitors can catch a rare glimpse of North Korea through binoculars from the 304-square-foot observatory. Visitors can see as far as the city of Kaesong.
* KBS’ 2016 blockbuster drama “Descendants of the Sun” was shot at Camp Greaves.
Camp Greaves : Camp Greaves was a base camp for the 506th U.S. Second Infantry Division for about 50 years after the ceasefire agreement of Korean War. The camp was transformed into a peace and security experience facility and it is located just about 2km away from the DMZ. It also has the first youth hostel to be located within a restricted area for civilians in Paju city. Camp Greaves is also famous as it served as the set for the KBS’ 2016 blockbuster drama “Descendants of the Sun” starring recent newlyweds Song Hye-kyo and Song Joong-ki.
IMPORTANT : Due to restricted civilian access, those interested in taking part in the excursion are required to apply for the excursion in advance. Also, participants joining to the tour must bring his or her passport.
PBI Seoul 2018 Opening Ceremony to be broadcast live in UHD for first time in PBI history 2018.09.19
* Image of the PBI Seoul 2018 conference venue in a computer simulation
PBI Seoul 2018 Opening Ceremony to be broadcast live in UHD for first time in PBI history
Opening Ceremony to be broadcast live in UHD via KBS TV1
KBS will bring live UHD broadcast of the official opening ceremony of the upcoming PBI Seoul 2018 for the first time in the history of PBI. The Ultra High Definition (UHD) program will air via its prime terrestrial channel KBS TV1. KBS is hosting this year’s annual forum for leaders of the public service media community. The conference will take place in Seoul on October 23-25, 2018.
The PBI Seoul 2018 Organizing Committee has announced that KBS will deliver live presentation of the official opening of the Seoul conference scheduled for October 24 at 10 am. With an aim to provide the conference participants a chance to explore the cutting-edge technology of terrestrial 4K UHD broadcasting, the exclusive coverage has been arranged in response to the overwhelming interest in recent KBS broadcasts of the PyeongChang 2018 Olympic Winter Games in UHD. KBS captured the biggest moments of the Winter Games across TV, radio, and digital from the slopes and arenas in PyeongChang. During the opening ceremony, the participating media professionals can actually join the live reporting and experience state-of-the-art terrestrial 4K UHD broadcasting technology, which launched for the first time in the world in May 2017.
* PBI Seoul 2018 will offer a session on UHD TV.
Session 3 - UHD TV: For the Benefit of the Public
<Session 3 - UHD TV For the Benefit of Public> will offer a forum for in-depth discussions on UHD. The session, which is scheduled for October 24, will feature experts from KBS (Korea), PBS (USA), NHK (Japan), and Rai (Italy). The discussions will include various benefits and challenges that the new technology will bring to public service broadcasters. The discussions will range from technology, content production as well as operational aspects of UHD.
* KBS hosted PBI Seoul 2007 on October 10-13, 2007 at Millennium Seoul Hilton.
PBI Seoul 2018 - Media’ Big Bang: Strategic Initiatives for Connected Platforms
KBS is bringing the conference back to Seoul after 11 years since PBI Seoul 2007. The theme of PBI Seoul 2018 is <Media' Big Bang : Strategic Initiatives for Connected Platforms>. Three days of leadership sessions and debate will offer a unique opportunity to solidify the role and identity of successful public service media amid severe competition and relentless innovation in the media industry. This year in particular, participants from over 70 countries including approximately 20 high-profile executives are planning to join the conference. Notable guests will include leaders of some of the world’s most influential media organizations such as BBC Director-General Tony Hall, NHK President Ryoichi Ueda, KBS President and CEO Yang Sung-dong, and EBU President Jean-Paul Philippot.
Special Session - The Role of PSM on Social Integration in Conflict Zones
With a focus on the Korean Peninsula, PBI Seoul 2018 will present a special session titled, <The Role of PSM on Social Integration in Conflict Zones>. This session has been included in response to the growing global attention to the latest developments in inter-Korean affairs, especially after the April 2018 Inter-Korean Summit.
The official opening ceremony of PBI Seoul 2018 will be broadcast live across 107 countries around the globe via KBS’ international broadcasting service KBS World TV. The special event will also be delivered via myK, a mobile platform service operated by KBS.
Public Broadcasters International(PBI)
Established by a group of broadcasters in Toronto in 1990 as a not-for-profit initiative in support of international public service broadcasting, Public Broadcasters International (PBI) had its first meeting in 1991. Initial participant broadcasters include: BBC, CBC, DR, France Television, KBS, NHK, NRK, PBS, RTE, SABC, SVT, and TV Ontario.
KBS welcomes you to join us at PBI Seoul 2018 2018.09.11
KBS is gearing up towards the PBI Seoul Conference 2018 2018.08.03