PBI Seoul 2018 Program

Tuesday 23 October
(Venue: KBS)
16:00 Steering Committee Meeting
17:30 Welcome Dinner
19:30 Special Concert for PBI Delegates
Wednesday 24 October
(Venue: Conrad Seoul Hotel)
10:00 Opening Ceremony (to be broadcast live in UHD via KBSTV1)
11:20 Special Session

The Role of PSM on Social Integration in Conflict Zones

12:30 Lunch
14:00 Session 1

Connected Platforms and Media's Next Big Bang: Platform Era, Should We Get Connected?”

15:20 Session 2

Content Strategies for the Evolving Media Ecosystem

16:50 Session 3

UHD TV: For the Benefit of the Public

19:30 Dinner (Traditional Korean style, Samcheonggak)
Thursday 25 October
(Venue: Conrad Seoul Hotel)
09:00 Session 4

Connected Platforms and PSM’s Raison D'être

10:50 Session 5

Young Audience Research 1.0

11:50 Closing

Closing Remarks and Handing Over to Host of PBI 2019

12:00 Lunch

Steering Committee Meeting

13:30 Cultural Excursion - DMZ

The conference schedule is subject to change

Media’s Next Big Bang:
Strategic Initiatives for Connected Platforms

The competition is getting fiercer due to changes in the media paradigm driven by technological innovations. Nonetheless, the responsibilities of PSM to cultivate cultural heritage, to provide information, to deliver high quality content, and to promote the audience’s rights have not been curtailed.

Connected platforms refer to a phenomenon where TV, tele-communications, and computers come together not just technically but also on the level of the social and economic. The production and consumption of TV contents, information distribution/sharing, social network formation, and the role of digital communities crisscross each other on connected platforms

PSM should contemplate how to achieve their public duties to provide objective information, high quality content and education to the audience in an era of connected platforms. PBI 2018 aims to create strategic visions to tackle the issues coming at us quickly from the future.

PBI Seoul 2018 Opening Ceremony
Wednesday 24 October (10:00-11:00)

PBI Seoul 2018 Opening Ceremony
Opening Speech Yang Sung-dong President & CEO, KBS (Korea)
Congratulatory Speeches Lee Nak-yon Prime Minister (Korea)
Noh Woongrae Chairman, Science, ICT, Broadcasting, and Communications Committee, National Assembly (Korea)
PBI Member's Speech Ryoichi Ueda President, NHK (Japan)
PBI Seoul 2018 Keynote Tony Hall Director-General, BBC (United Kingdom)
"Public Service Media: For Everyone"

Special Session: The Role of PSM on Social Integration in Conflict Zones
Wednesday 24 October (11:20-12:30)

The special session is designed to provide a forum to discuss pressing issues of Korea and the world in order to share information and seek solidarity. The Korean peninsula is almost the last place in the world still suffering the consequences of the Cold War. This session would invite experts to discuss the role of public service media in conflict areas.

Can PSM play a role in bringing harmony and peaceful resolutions? The Korean peninsula and other regions around the world are under the threat of a nuclearized North Korea. By sharing the latest developments on inter-Korean relations and the peace process in other regions, we can discuss how public broadcasters will work together to contribute to world peace.

Special Session: The Role of PSM on Social Integration in Conflict Zones
Opening & Welcome Lee Hyo-seong Chairman, Korea Communications Commission, KCC (Korea)
Session Keynote Jung Yun-joo Former KBS President (Korea)
"Public Broadcasting: An Incubator for Recovering Trust"
Speakers/Panelists Carmen Gavrila Foreign & European Affairs Correspondent, ROR (Romania)
Lee Chang-hyun Chairman, Audience Advisory Council, KBS (Korea)
Sally-Ann Wilson CEO, Public Media Alliance (United Kingdom)
Panel Discussion Moderated by David Jordan Director, Editorial Policy & Standards, BBC (United Kingdom)

Session 1: Connected Platforms and Media's Next Big Bang "Platform Era, Should We Get Connected?"
Wednesday 24 October (14:00-15:00)

The advent of a platform age characterized by open source, dynamic, bottom-up, partnership, customer-centered, community, and accessibility is no exception to broadcast media. Terrestrial broadcasters have sought to promote programs through social media and expand the reach of programs through online communities where enthusiastic fans are clustered. Now, such developments have evolved into a phase in which program providers are attempting to provide a new experience mediated by content through OTT services, heralding that we are approaching the platform era.

Now the question that arises is how the next stage of technology development, such as artificial intelligence and the Internet of things, affects broadcasting. Will the intelligent remote control responding to voice commands change or enhance the viewer's program selection pattern? With the TV becoming a part of our living environment connected by IoT, will it become a hub that provides information and entertainment or will it simply become a secondary device for displaying content? Through this session we would like to put the question of the future direction of PSM to the fore. How can PSM prosper in this new environment of technological breakthrough whose impact will be far beyond digitalization as we know?

Session 1: Connected Platforms and Media's Next Big Bang "Platform Era, Should We Get Connected"
Session Keynote/Panelist Ryoichi Ueda President, NHK (Japan)
"Evolving Into Public Service Media"
Speakers/Panelists Park Yun-sang Head of New Business, Network Business, Samsung Electronics (Korea)
"Samsung's 5G Vision and Use Cases"
Brian Suh Director, YouTube Partnership in GCN and Korea, Google Korea (Korea)
"Change in Media, the Previous 5 Years and the Next 5 Years"
Panel Discussion Moderated by Jean-Paul Philippot President, EBU General Administrator, RTBF (Belgium)

Session 2: Content Strategies for the Evolving Media Ecosystem
Wednesday 24 October (15:20-16:30)

The content ecosystem has become more complex with the emergence of digital technology. Technological differences as represented in a variety of media outlets on top of regional and cultural differences make things tough for those who want to reach a wider market. Korean Wave content, also known as Hallyu, has become commercially successful despite a cultural discount that encapsulates such difficulties.

The views seem divided. One is that there could be a super platform, for example, Netflix, which can overcome differences and boundaries to take advantage of what digital technology can offer. The other is that audiences and markets will be protected and fragmented. In some Asian countries, governments impose protective measures to guard their markets against foreign inflows.

What should be the PSM’s content strategy to tackle, on the one hand, a super content provider like Netflix or YouTube, and, on the other, markets that are increasingly on the defensive? This session proposes to put forth the following questions: Can PSM become a winning player in the increasingly competitive global content market? Should PSM compete with killer contents of subscription-based content providers? Can PSM cooperate with digital platform operators to diversify content and produce commercially viable content that could subsidize the finances of the organization?

Session 2: Content Strategies for the Evolving Media Ecosystem
Speakers Murat Akgüç Managing Director, TRT World and TRT Al Arabia, TRT World (Turkey)
"The Trust Economy; How Do We Remain Relevant and Connect with Our Audience?"
Gonçalo Reis CEO, RTP (Portugal)
"Keep Calm and Carry On: Staying Competitive in a Fast-Changing World"
Paul Thompson CEO & Editor-in-Chief, RNZ (New Zealand)
"Radical Sharing"
Tsao Wen Chieh President & CEO, PTS (Taiwan)
"Optimizing Content Strategy in the Digital Era: The Case of Taiwan PTS"
Michele Zatta Head, International Coproduction, Rai (Italy)
“Public Service Media Are Major Drivers for the Content Industry”
Q & A Session Chaired by Paul Thompson CEO & Editor-in-Chief, RNZ (New Zealand)

Session 3: UHD TV for the Benefit of the Public
Thursday 25 October (16:50-18:00)

How is UHD TV altering the world’s broadcasting landscape? How have media industries changed to accommodate this new technology and the new services it brings? And what role does Public Service Media have to take to lead it to benefit the public?
In this session we explore some of the finest accomplishments in UHD TV and update the audience with the latest information about UHD TV so that attendees can come up with ideas on how they can smartly manage to move on to UHD in their own circumstances.

Session 3: UHD TV for the Benefit of the Public
Speakers/Panelists Akihiko Chigono Executive Director & Chief of Engineering, NHK (Japan)
"Lessons and Challenges of UHD Deployment in Public Television"
Choi Sun-wook Executive Director, Strategy & Planning, KBS (Korea)
"Mission of 4K 8K ”SUPER Hi-VISION”"
Kim Jin-Pil Research Fellow (Executive), Advanced Broadcast and Media Team,
CTO-affiliated Advanced Standard R&D LAB, LG Electronics Inc. (Korea)
"Next Generation Television in the U.S.: A Public Television Perspective"
Eric Wolf Vice President, Technology Strategy & Planning, PBS (United States)
Panel Discussion Moderated by Eric Wolf Vice President, Technology Strategy & Planning, PBS (United States)

Session 4: Connected Platforms and PSM's Raison D'etre
Thursday 25 October (09:00-10:30)

The current media landscape with multiple content providers and platforms raises questions about the survival of traditional media, especially public service media run by public funds. There are public service values such as universality, diversity, independence and accountability that usually define the need for PSM. However, is PSM the only answer to protecting these values? Can there be alternatives?

In a recent referendum, Swiss voters rejected a proposal to cut license fees for its national broadcaster, SRG SSR. Supporters of license fees saw that the public broadcaster would help provide balanced news and programming for its citizens regardless of their languages or economic background, minimizing disadvantages for minorities. Also, according to the results of a study by the EBU (2016), correlations were found between a strong public service media and a healthy democracy of a nation. In this session, we will explore the roles and mission of PSM, especially as a guardian of society.

Session 4: Connected Platforms and PSM's Raison D'etre
Session Keynote Gilles Marchand Director General, SRG SSR (Switzerland)
"The “No Billag” Saga, Public Service Media Face to Face with Universal Suffrage"
Speakers Sudarat D. Chantrawatanakul Deputy Director General, Thai PBS (Thailand)
"Engaging Audience with Integrated Platforms"
Shaun Poulter Executive Director, Strategy and Public Affairs, CBC/Radio-Canada (Canada)
"Public Media's "Responsibility to Protect""
Georgică Severin President Director General, ROR (Romania)
"Spotify: A Chance for the Public Radio"
Sally-Ann Wilson CEO, PMA (United Kingdom)
"Building Consensus, Standing Together: Why Public Media Needs a United Global Voice"
Q & A Chaired by Sally-Ann Wilson CEO, Public Media Alliance (United Kingdom)

Session 5: Young Audience Research 1.0
Thursday 25 October (10:50-11:50)

On the occasion of PBI Seoul 2018, KBS Broadcast Research Institute will conduct a study analyzing young audiences who are consuming content on multiple platforms and changing the media market. The results of the research will be shared and discussed in this session.

Session 5: Young Audience Research 1.0
Presentation of the Research Result Lim Byung-kul Executive Managing Director, Future Business, KBS (Korea)
"The Platform and Content Strategy of PSM for the Young Audience"
Panelists Lo Song Man Director & Member, Executive Committee, TDM (Macau)
Javad Mottaghi Secretary-General, ABU
Shaun Poulter Executive Director,
Strategy and Public Affairs, CBC/Radio-Canada (Canada)
Panel Discussion Moderated by Renata Shimabukuro Communication and Digital Media Manager, TV Cultura (Brazil)